8 Mistakes Agencies Make While Creating a Logo

A designer has experience in creating corporate images and knows how to best match the different colors and elements. However, creativity is not always at its highest level and creative blockages can occur.

Do not Create Scalable Logos

You must create a logotype that can be used in several formats and in different sizes, so it is imperative that your logo can be increased or decreased without losing readability and quality. The best program to achieve this is (Adobe Illustrator)  because it allows working the logo through vectors and therefore guarantees its scalability. In order to achieve this objective, one should look for a succinct design and without too many intricate details that will be lost on the smaller scales.

Use Slightly Contrasting Colors

When we are developing a logo, we should focus on readability because it will be one of the main reasons for the impact that the logo will have on observers. A crass mistake is to wear yellow on white since our eyes have a hard time noticing the borders between one another and therefore readability is lost. When it is necessary to use yellow over white we should look for darker yellows for the degree of contrast to increase. The contrasts between the own colors of the logo are also very important obviously and we should avoid using colors that interact well.

Do not do Research

Before starting to make a new logo, the designer should search all the information that exists about the company/project. You have to keep in mind that a logo is never an isolated element and will be close to other graphic elements. Therefore, it is necessary to pay attention to everything that already exists in order to create harmony and homogeneity. Within this research one of the most important things for a graphic designer is to keep up to date because every day thousands of logos are created and should keep some originality.

Do not Interact with the Customer

The designer is the specialist in the creation of the logos and there is no doubt about it. However, the logo has to meet customer expectations, otherwise, criticism will appear! Listen to the customer and try to understand the idea he has in mind for the logo. Suggest the changes that you think necessary but always remember that the client is who will live with the logo and so it should be a job that pleases you. We have to remember that most customers are not in the context of graphic design and we have to act as consultants and give a kind of training so there are no misconceptions regarding file types, colors etc. We could use here the banal buzzword that the customer is always right!

Do not Analyze your Competition

Before starting a job you should research about the area of activity of the company or project. You should always take a look at the design that exists within this area so as not to run the risk of doing something completely dissonant of what already exists and not being able to create a logo very similar to something that has already been presented … There are two perspectives here, one that rewards originality because it demarcates from the competition and another that rewards the “graphic status quo” and tries to integrate the logo in the business context in which it is inserted.

Using Images from the Image Bank

The images that are present in the several banks on the internet can be bought by everybody and as such can be used in the most diverse logos. And surely no one wants to have a logo that can be mistaken for something that already exists, right? Avoid using images of this type and guarantee the originality of the created logo.

Focus on the Trends of the Moment

Being fashionable is good and attracts attention but a logo should be “dressed” by timeless elements. Imagine that red today is fashionable. Creates a red logo just because it is fashionable and this turns out to be just another one in the middle of so much red that exists today. When the fashion of red passes, your company logo design will be outdated and will be looked at sideways. You may want to create logos with elements that do not relate to any specific time period. There are very good cases of timeless logos, Coca-Cola is one of them.

Do not Test the Solutions

A graphic that looks great on the monitor may not work in print. A logotype on a medium scale can run and on large-scale show execution defects and small scale to lose too much detail. For this reason, it is important to take the necessary tests to check the various sizes. Another test that we must do is the colors, never the colors that we see on our monitors (and especially the customer) are the colors that will come out in print, and so we must alert customers to this situation and use universal color systems like the Pantones.